The decisive moment in Gil's life came when his cousin, who owned a farm, invited him to partner in coffee cultivation. Together, they planted the first 6 hectares, which quickly expanded to 22.

However, there was a moment when the price of coffee dropped to 33 dollars per bag, and so his cousin decided to end the partnership. Faced with this challenge, Gil decided to move forward alone, buying out his cousin's stake in the business and taking over management of the farm.

His wife, Luciana Alves Leandro Melo, was always there to support him in his decisions. From that moment on, she became actively involved in socio-environmental projects on the property, as well as in all aspects of farm management.

Over time, the business prospered, and a 118-hectare coffee plantation was established in a privileged location in Campos Altos and Pratinha, in the Cerrado Mineiro region. They continuously invested in expanding new planting areas and improving processes in the production of high-quality coffee.

The couple now has another reason to continue advancing in their business: their children. They are currently the fourth generation of the family. Edu Leandro Melo and Hugo Leandro Melo bring a new perspective to the coffee industry, contributing knowledge and innovation to the business.

Edu joined the company to bring continuous improvements and dedicate himself constantly to processes in the production of specialty coffees. In turn, Hugo is passionate about the coffee production chain, from the early stages to the last details of production. Both work closely with their parents in managing Coffee O'Melo with a single purpose: to produce high-quality coffee with socio-environmental responsibility.